Walmart’s OnePay, the FinTech platform designed to be an “everything app” for managing money, has stepped into the mobile wireless market by offering its first prepaid mobile service called OnePay Wireless.

Currently available to customers with a OnePay Cash account for £35 per month, the plan includes unlimited calls, unlimited texts and unlimited 5G data on AT&T's national network.

To use the service, users will need to open the OnePay app and select OnePay Wireless from the “Discovery More” section of the Home tab.

They will be guided through eligibility checks, choosing whether to keep their current number or choose a new one, and completing payment.

Instructions for activating the eSIM will appear in the app once payment is confirmed.

An eSIM is a SIM card embedded in the phone that allows users to activate mobile service without the need for a physical SIM card.

If the user's device is compatible, they can set up their Wireless plan directly through the OnePay app.

The service is powered by Gigs, a OnePay wireless carrier partner.

The app offers a range of financial services and tools, including cash rewards credit card, debit card and cash account, BNPL services, digital wallet and credit builder tools.

Walmart’s expansion of its holistic money management app follows a wider trend in the market that has seen several retailers and non-financial companies explore the provision of financial services.

X earlier this year announced plans to roll out investments and trades on the platform, as well as the development of a credit or debit card, as the social media platform makes headway on its strategy to become an all-in-one ‘super app’ that integrates messaging, social networking, and financial services.

Last year, reports revealed plans for Marks & Spencer (M&S) to use its banking arm as a foundation to launch a new financial services and loyalty ‘superapp’.

Coinbase also recently rebranded its Wallet App and rolled out new features as the crypto platform looks to create a new superapp.

The new app, called Base, combines trading, payments, messaging, social functions and app discovery in a single user interface.

---